Fortune: Why not dividends Jobs

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Coach outlet report,U.S. investment bank Bernstein (Bernstein Research) analyst Toni Sacconaghi Kyrgyzstan Thursday issued an open letter, Apple's board of directors asked shareholders with a cash return. After that, a number of media was expressed in the comments.

Sacconaghi had previously worked for Apple in October 2008 made a similar criticism, ask the company dividend. However, since the last criticism, Apple's cash reserves have increased from 24.5 billion U.S. dollars to 46 billion U.S. dollars, ranking first in the U.S. listed company.

Sacconaghi Cheap coach bags wrote: "In our communications with shareholders, a common confusion is - is now close to the edge of anger - apple growing cash reserves, not return to shareholders, not expected to elaborate on the use of cash."

But Sacconaghi(Coach bags) and most commentators have overlooked a bit. In their view, Apple seems to belong to the ownership of the shareholders. While technically true, and indeed investment consultants will convey this view to the customer, but Apple CEO Steve Jobs does not agree.

The reason why the year was driven out of Apple's Steve Jobs and NeXT company will sell part of the reason is that he was still young entrepreneurs and business bottom lines are not given sufficient attention. According to Jobs, recalls that when he returned to Apple in 1997, the company have 3 months to go bankrupt. Since then, he is very value of cash reserves, is like from people who survived the famine in the treatment room full of food attitude - never lose them again.