Sony's new e-book price of 179 U.S. dollars to promote

[ecbiz21]

According to ed hardy clothing reports, Sony has its e-book reader "downsizing" and dress up touch screen, hoping the "holiday season" before the arrival to increase sales. Sony said Wednesday that three new Reader reader will use the improved screen resolution higher.

Analysts said that since Sony released in 2006, Reader reader has been in the paper with the Amazon Kindle electronic book a competitive disadvantage. The latter's sales of similar equipment in the top.

July, Amazon released the new Kindle, wifi version of the minimum price of only 139 U.S. dollars, start price competition. In this crowded market, there is the largest U.S. bookstore chain Barnes & Noble,ed hardy shoes and Apple, whose sales iPad excellent, but also with the e-book function.

President of Sony's Digital Reading Steve Haber, said touch screen is the most desired functions of consumer, whom they are willing to pay the additional cost.

Harper said in an interview: "price war is not our direction. We do not intend to market bottom." During the last holiday season, Sony hopes to sell more low-cost, portable version of the reader, but touch-screen version(ed hardy bags) of the higher prices rather than sales of the former. He said: "People are willing to spend 100 U.S. dollars to buy a touch screen."