Walkman sales month in 10 years Japan's first super-iPod

[ecbiz21]

According to coach outlet reports, research firm BCN Tokyo to data released Thursday show that in August, Sony's Walkman portable music player sales in Japan for the first time beyond the Apple iPod player.

BCN data show that in August in Japan, Sony's Walkman portable player market share of 47.8% and 44.0% for the Apple iPod.

In recent years, due to iPod,coach bags and other popular products, Sony in the portable player market suffered a severe challenge. The Apple iPod is really difficult to overcome.

BCN analyst Eiji Mori, said: "Since the launch of Apple's iPod in Japan in 2001, this is the Sony Walkman in Japan monthly sales for the first time beyond the iPod."

Eiji Mori, said: "The results show that before Apple released the new iPod, consumers are not willing to buy older products." Wednesday, Apple has just released a new iPod.

Eiji Mori(Coach factory outlet) added: "Sony's strategy of pushing low-priced products are also quite effective, it also helps the reverse market."