Kodak CEO: 2014 years will fully complete the digital transformation

[ecbiz21]

Supra shoes report,Kodak CEO Antonio M. Perez, chairman and another visit to China, said at the meeting in the media today, Kodak's digital transformation has been completed by 80%. Last year, 75% of Kodak's business and 60% of the profits from digital services, plans to 100% of its 2014 revenue will come from digital services, thoroughly complete the transformation.

Perez admits(Cheap supra shoes) that today, Kodak 2003, suffered the most dangerous period, the main film business continues to decline, and no redemption. According to Perez introduced in late 2003, Kodak 90% of the revenue from the film business, digital applications, only 10% of revenue, and 100% of the profits from the film, which at that time, the digital business is not making money.

April 2003, Perez entered the Kodak company, began a difficult but bold way the digital transition. Two years, spent 2.5 billion U.S. dollars acquisition of five companies to form the Kodak Graphic Communications Group; price of 25.5 billion sale of medical imaging business; re-layout of the production line, into the Chinese market.

According to Supra shoes for sale Perez, at present, Kodak's Graphic Communications business direction for the consumer digital imaging system for three major business and commercial films, most of the products can be divided into the face of the consumer market (B2C) and business markets (B2B), respectively, by the integration of The two teams after the operation, that is, Consumer Digital Imaging Group (CDG) and the Graphic Communications Group (GCG).

In the consumer market, Kodak provides film, video output, digital cameras, digital photo frames, digital cameras and other products; in the commercial graphic business, Kodak's products are divided into commercial scanning, prepress and digital plate making and plate (CTP ) and workflow software, digital printing of three parts. The new commercial products is the strategic focus of Kodak.

At present, the Kodak digital products Qicheng total revenues, gross margins increased commercial revenue total revenue, and there are a series of cash flows can create a traditional business.

"Kodak invented the first film camera, which has become Kodak's Gravediggers." Perez said, "seven years of strategic transformation through the present a new digital Kodak has been basically formed.